With their indulgent body care products, captivating fragrances and cute gift sets, it’s easy to see why Bath & Body Works has become a staple for affordable pampering. But sometimes you want to switch up your go-to body care routine and try something new.
Luckily, there are plenty of retailers that offer similar products to Bath & Body Works at various price points. Whether you love bold makeup as much as fruity body mists, or prefer natural ingredients to fragrance, these 12 stores like Bath and Body Works are sure to delight your senses.
In this article, we’ll explore the best Bath and Body Works alternative shops where you can discover new collections of lotions, shower gels, mists, candles and more to adorn your body and home. Ready to find your new signature scent or product line? Let’s explore some sensational Bath & Body Works competitors!
12 Best Beauty Stores Similar To Bath And Body Works
1. Ulta Beauty
Ulta Beauty is a leading American beauty retailer that offers an extensive range of makeup, skincare, haircare, fragrances, bath and body products, and more. Like Bath and Body Works, Ulta has an affordable but quality product range as well as regular sales and deals that make pampering yourself easy on the wallet.
The store sets itself apart with its diverse category mix that includes luxury and drugstore brands, salon services, and a points-based loyalty program.
It also offers conveniences like buy online, pick up in store and virtual try-on tools. Popular products include their store brand bath bombs, scented body lotions and shower gels, makeup palettes, and hair styling tools.
- Wide range of beauty products from drugstore to high-end
- Excellent loyalty program and regular sales/deals
- Salon services and virtual try-on tools available
- Convenient buy online, pick up in store
Sephora is a top international beauty retailer known for its extensive collection of coveted makeup, skincare, haircare, fragrance and bath and body brands. Like Bath and Body Works, it offers shoppers a fun, immersive in-store experience and a big selection of body care items and fragrances in addition to color cosmetics.
Some of their most popular products are their exclusive brand fragrances, bath bombs, face masks, and curated makeup kits. Perks like free samples, expert consultations and their Beauty Insider program add to the appeal. The store also has an industry-leading mobile app and online shopping experience.
- Massive selection of beauty brands and products
- Fun in-store experience with testers and expert help
- Generous samples, and Beauty Insider rewards program
- Cutting-edge mobile app and online shopping
NYX Cosmetics originated in Los Angeles and specializes in professional quality makeup at affordable drugstore prices. They are best known for their wide selection of lip, eye and face products.
In addition to makeup, NYX also has bath bombs, shower gels, sachets and various scented body care items similar to Bath and Body Works. Most products cost under $10.
They sell at major retailers like Target and Ulta in the United States, Canada and around 30 other countries globally.
- Affordable, quality makeup and bath products
- Cruelty-free and vegan formulas
- Big selection of color cosmetics
- Available at drugstores and online
Kiehl’s is a New York City-based brand that began as an old-world apothecary. Today they are renowned for their natural skincare and specialty body care formulations.
Some of their most popular products include facial cleansers, creams, masks and serums. But Kiehl’s also has a great selection of body lotions, herbal-scented moisturizers, creams, oils and more. While prices are on the higher end compared to other stores like Bath and Body Works on this list. But fans love the quality ingredients and relied-upon favorites.
- Luxurious, natural skincare and body care
- Renowned for effectiveness and gentle formulas
- Indulgent textures and sophisticated branding
- High-touch customer service online and in stores
The Body Shop features ethically sourced skincare and body care products enhanced by natural ingredients from around the world. They are a proud pioneer of using sustainably sourced oils, fair trade shea and cocoa butters, and eschewing animal testing.
The store offers bath and body products ranging from shower gels, body butters, scrubs, and mists to hand creams, soaps, oils and more. Scents draw inspiration from ingredients like coconut, honey and British rose. Their Body Yogurt line has a creamy, moisturizing texture similar to Bath and Body Works body creams.
- Affordable, natural bath and body products
- Ethically and sustainably sourced ingredients
- Fun, decorated retail stores with good values
- Range of body butters, shower gels and mists
Lush is a popular bath and body brand known for its handmade, vegetarian skincare and haircare products, as well as fragrant bath bombs, bubble bars and bath oils. Lush is similar to Bath and Body Works with its focus on delightful bath and body treats, although its products use more natural, ethical ingredients.
Some of their most loved products are bath bombs like Intergalactic and Sex Bomb, the American Cream body lotion, and Karma Komba shampoo. Shoppers love them for their fresh, fizzy bath products, ethical sourcing, and playful product names. You can shop online or visit one of Lush’s inventive, colorful retail stores.
- Bath bombs, bubble bars and fragrant bath products
- Handmade with vegetarian, natural ingredients
- Ethical sourcing and animal cruelty-free
- Playful names and colorful, enjoyable stores
7. Urban Decay
Urban Decay revolutionized the makeup world with its vibrant, edgy and ultra-pigmented eyeshadows. Beyond eyeshadows, their lineup includes lip, complexion, brow and body products.
Their selection of body care items is relatively small compared to Bath and Body Works store. But they offer nicely scented body powders, makeup setting sprays, liquid highlighters and a few fragrances. Their All Nighter setting spray is especially popular for makeup. just as brands like Bath and Body Works, their products have a cool, grungy vibe.
- Bold, pigmented makeup plus bath and body products
- Fairytale-inspired body sprays and washes
- Gifty sets and standout packaging
- Available at major beauty retailers
Victoria’s Secret is Bath and Body Work’s sister brand under L Brands. Like Bath and Body Works, the store sells indulgent fragrances, body care products, and home fragrance items in feminine, pretty packaging.
Some of their most popular offerings are the body splashes and lotions, Eau de Parfum mists, lip glosses, and home fragrances like candles and room sprays. This stores like Bath and Body Works are known for sexy branding and indulgent scents in flavors like Bombshell and Tease. Their products frequently go on sale both online and in stores.
- Feminine body care and fragrances
- Bath and Body Works’ sister brand
- Regular promotions and sales
- Luxurious, indulgent formulas and scents
Glossier began as a blog and editorial outlet before launching their own skincare and makeup products. Their focus is on effortless, natural-looking beauty enhanced by skincare.
While mostly known for makeup, they also offers a small selection of bestselling body care items. These include fragrance, lotion and cleanser. Scents are light, fresh and subtly sophisticated, like the brand itself.
Some popular picks are the Body Hero dry-touch oil mist, exfoliating bar soap, and Daily Perfecting Cream for soft, nourished skin.
Glossier’s bath and body range is known for lightweight, fast-absorbing formulas and subtle scents like rose and sandalwood. Shop online or visit their retail store for an interactive brand experience.
- Lightweight body lotions and washes
- Subtle scents like rose and sandalwood
- Modern, minimalist aesthetic
- Fun digital shopping experience
Aveeno is an affordable drugstore skincare brand known for its soothing, sensitive formulas using natural oat extract. In addition to their daily moisturizers and cleansers, Aveeno also makes a line of bath and body products similar to Bath and Body Works.
Top picks are the Stress Relief body washes and lotions, Skin Relief body oil and shea butter, and the Calm and Restore oat gel moisturizer.
Aveeno’s body care range uses natural ingredients like oats and shea butter to hydrate and nourish skin gently. Products frequently go on sale at drugstores and retailers like Target.
- Soothing, sensitive bath and body formulas
- Uses natural oat extract and shea butter
- Affordable drugstore pricing
- Frequent sales and deals at major retailers
This store similar to Bath and Body Works is known for its affordable, quality makeup. Revlon also offers a selection of fragrances, body sprays, lotions, and shower gels similar to Bath and Body Works. Top picks are scents like Fire & Ice, Love Is On, and Ciara along with nourishing products like the Super Lustrous body creams.
Revlon’s bath and body range uses classic American scents reminiscent of the 1950s. Products here are affordably priced and frequently go on sale at drugstores or online retailers. You can often find gift sets and value bundles ideal for gifting.
- Classic American fragrances and body products
- Affordable drugstore pricing
- Nostalgic, vintage-inspired scents
- Frequent sales and gift set offerings
Origins is a natural beauty brand known for using ethically sourced essential oils, plant ingredients and aromatherapy in its products. Like Bath and Body Works, Origins has an extensive line of indulgent body care items and fragrances like body scrubs, lotions, bath soaks and candle sets.
Some of their most popular bath and body products include the Ginger Souffle body cream, Rose Clay Purifying body wash, and Rosewater & Aloe Calming body gel. As one of the Bath and Body Works competitors, this store also offers gift sets that allow you to try a variety of pampering products. Shop at brick-and-mortar stores like Macy’s or online.
- Natural, ethically sourced ingredients
- Luxurious body lotions, scrubs and shower gels
- Soothing aromatherapy-based products
- Gift sets allow you to try a variety
With so many indulgent body care items and home fragrances to explore, you’re sure to find a new favorite bath and body brand. The variety of quality products at accessible prices makes switching up your routine easy.
Whether you’re looking for ethical natural ingredients, trendy makeup, classic drugstore brands or feminine luxurious formulas, these stores like Bath and Body Works have appealing options.
Pamper your senses with new collections of body lotions, shower gels, candles and more. Discover new scents like oud wood, Japanese blossom and warm vanilla that could become your next signature. With regular sales and perks like rewards programs, you can affordably stock up on self-care essentials. Shop online or in stores for an immersive branded experience.
Next time your Bath & Body Works collection needs an upgrade, don’t hesitate to try something new. Happy pampering!
How did Bath & Body Works start?
Bath & Body Works was founded in 1990 in New Albany, Ohio and gained popularity through their fragrant, pampering body care products.
Does Bath & Body Works offer shower gels?
Yes, shower gels at Bath & Body Works come in a variety of refreshing scents that cleanse and hydrate the skin.
Where are Bath & Body Works products made?
Most Bath & Body Works products are made in the United States, with some items imported from elsewhere. Fragrances are typically formulated in France.
Does Bath & Body Works sell men’s products?
Yes, Bath & Body Works has a men’s collection called Bourbon that offers body wash, lip balm, fragrance and other products.
How often does the Bath & Body Works scent library change?
The core signature fragrances remain but limited editions and seasonal scents frequently rotate, keeping the scent selection fresh and evolving.
How many stores does Bath & Body Works have?
Bath & Body Works operates over 1,700 retail locations across the United States, Canada and 30 other countries internationally.
What is the Bath & Body Works aesthetic?
The Bath & Body Works aesthetic features bright, colorful visuals and playful, appetizing scents presented in fun, giftable packaging.
What is retired fragrance at Bath & Body Works?
Retired fragrances refer to scents that have been discontinued and phased out from Bath & Body Works’ permanent fragrance collection.
Does Bath & Body Works offer gift cards?
Yes, Bath & Body Works has e-gift cards and physical gift cards available for easy gifting year-round.
What holidays does Bath & Body Works have special products for?
Bath & Body Works creates specialty seasonal collections for holidays like Valentine’s Day, Easter, Mother’s Day, Halloween, Christmas and more.
Can you return used products to Bath & Body Works?
No, Bath & Body Works only accepts exchanges or returns for unused products that are still in original packaging.