Brandy Melville is a popular Italian-founded fashion brand that has expanded internationally. Known for its California-inspired, laidback style, Brandy Melville markets trendy clothing, basics, and accessories to teen and 20-something women.
If you love the cute, casual vibe of Brandy but want to explore similar stores like Brandy Melville, you’re in luck. Many Italian clothing stores offer comparable styles focused on the youth market. From dresses and jeans to swimwear and loungewear, these Brandy Melville competitor stores have you covered for everyday outfits and night-out looks.
14 Best Brandy Melville Alternatives For Clothes
To help you find new go-to stores for affordable, cute fashions, here are 14 Italian clothing brands like Brandy Melville worth browsing:
1. PacSun
Pacsun began in the 80’s as a California surf shop and is now an international retailer carrying casually cool styles for young women and men. Along with denim essentials, graphic tees, activewear, and swimsuits, it offers dresses, rompers, and more for nightlife and events.
With frequently updated clothing lines, a youthful vibe, and affordable prices like Brandy Melville, it attracts a similar audience searching for casual wear and inexpensive fashions.
Key Benefits:
- Trendy, youth-oriented styles
- Affordable pricing, frequent sales
- Wide selection of casual clothes and swimwear
- Fast shipping and free returns
2. Urban Outfitters
Urban Outfitters is an American brand with a bohemian, indie vibe. They opened their first Italian store in Rome.
They’re known for an eclectic mix of casual yet stylish pieces like midi dresses, graphic tees, and vintage-wash jeans. Their accessories like hats, sunglasses and jewelry are also super on-trend.
it is a bit pricier than fast fashion, but they often have sales and offer student discounts. Their website ships to Italy for a flat rate.
Key Perks:
- Unique vintage and boho-chic styles
- Trendy dresses, graphic tees, and accessories
- Brand name beauty and lifestyle products
- Student discounts and affordable pricing
3. Nordstrom
As a high-end department store, Nordstrom offers designer brands along with affordable junior’s fashion labels. Shoppers can browse trendy tops, jeans, dresses, activewear, swimsuits, loungewear, and shoes in casual, dressy, and going-out styles for the young women’s market.
Their vast fashion selection, from junior’s basics to formal wear, appeals to customers seeking both everyday casuals and stylish pieces for nights out. The competitive pricing on juniors fashion also attracts younger shoppers.
Why Shop Here:
- Wide variety of designer and branded fashions
- Trendy clothing and shoe styles from casual to dressy
- Generous student discounts and sales
- Free shipping and free returns policy
4. Free People
California-based Free People is the destination for boho-chic, feminine styles inspired by world travels. A subsidiary of Urban Outfitters, the brand caters to 20-something women seeking unique, vintage-inspired clothing.
You can browse an eclectic mix of peasant blouses, mini skirts, lace bralettes, kimonos, and more. The laidback, romantic vibe is similar to Brandy Melville. It is pricier than fast fashion, their quality makes the investment worthwhile.
Key Advantages:
- Unique, vintage-style clothing and accessories
- Flattering fits and relaxed feminine silhouettes
- Quality fabrics and detailing at lower price points
- Regular sales and student discounts available
5. TOBI
Fast-fashion e-retailer Tobi delivers stylish going-out looks without designer price tags. Shop little black dresses, formal gowns, heels, jewelry, purses, and more glam nightlife essentials. Offering chic clubwear and accessories, it provides an affordable option for young women’s fashion needs outside everyday casuals.
Shoppers seeking hot dresses and outfits for events and parties, this is a go-to stop. The low cost chic clothing and accessories make putting together fashionable outfits simple and wallet-friendly.
What Makes It Popular:
- Affordable prices on trendy formal and night-out styles
- New arrivals updated daily based on latest fashions
- Site-wide sales up to 80% off
- Free U.S. shipping and returns
6. H&M
Another fast-fashion leader, H&M carries a wide range of trendy yet inexpensive clothing and accessories for men, women and kids. Young shoppers can browse their inventory of basics, dresses, denim, swimwear, shoes and more essentials to build both casual daytime and going-out looks.
With its affordable pricing and constantly updated inventory, it is a favorite of budget-savvy shoppers who love inexpensive styles. The trendy fast-fashion pieces help create fun fashion without overspending.
Key Benefits:
- Low prices on latest fashion trends and essentials
- New arrivals daily with thousands of items online
- Sustainable conscious collection uses eco-friendly fabrics
- Free shipping on orders over $40 and free returns
7. Forever 21
Forever 21 brings fast fashion straight from the runways to its 600+ U.S. stores and global online shop. This retailer overwhelms with choices spanning dresses, tops, bottoms, loungewear, accessories, shoes, and beauty products, all affordably priced.
It delivers major inspiration for teens and college students. You’ll uncover crop tops, bike shorts, graphic tees, and more for under $25. Almost everything is priced below $50 making it a good store like Brandy Melville.
What Makes Them Popular:
- Massive selection of inexpensive, trendy clothing
- New arrivals updated daily with 1000s of items
- Styles inspired by current fashion trends
- Generous sales, deals, discounts for online shoppers
8. Nasty Gal
For bold, edgy styles, Nasty Gal offers an alternative aesthetic for young shoppers. The popular e-retailer carries sassy dresses, tops, outerwear, shoes, denim, and accessories with an indie cool vibe and California-inspired look.
As brands similar to Brandy Melville, this alternative appeals to young women outside the mainstream who want statement pieces that are sexy, daring, and expressive. It also delivers exciting fashion at affordable costs.
Key Perks:
- Edgy, indie-style clothing with California aesthetic
- Curve-hugging, sexy dresses, jeans, tops and more
- Sizes up to 3XL with extended ranges
- Sitewide sales up to 80% off and student discounts
9. Charlotte Russe
Popular mall brand Charlotte Russe outfits young women head-to-toe with cute casual separates, dresses, shoes, accessories, and more. The affordable fast-fashion retailer stocks the latest trendy styles for the youth market.
For young shoppers on a budget, this store similar to Brandy Melville hits the sweet spot between cheap basics and going-out looks. The cute dresses, tank tops, jeans, and accessories make easy outfits for school, weekends, dates, parties, and everyday wear.
Key Advantages:
- Inexpensive, fashionable clothing and accessories
- New arrivals daily with 1000s of cute styles
- Trendy dresses, tops, bottoms, shoes, and accessories
- Sitewide deals up to 90% off
10. Lulus
Lulus provides stylish dresses, shoes, tops, and accessories inspired by current fashion trends at affordable costs just as other stores like Brandy Melville. From casual day looks to cocktail party outfits, it offers chic fashions for life’s everyday events.
For young women wanting inexpensive dresses for all occasions, this clothing company delivers. With special occasion dresses under $100, Lulus makes it easy to affordably keep your wardrobe stocked with cute options for any event.
What Makes Them Worth Shopping:
- Cute, fashionable dresses for under $100
- New dress arrivals daily in sizes XS-XL
- Variety of styles from casual sundresses to formal gowns
11. American Eagle
Popular teen retailer American Eagle Outfitters carries casual clothing, intimates, swimwear, accessories, and more to outfit young women head to toe. The styles range from everyday jeans, tops and activewear to cute dresses and rompers for going out.
Offering basics to boutique-feel pieces, it provides versatile affordable fashions for the youth market. You can shop their huge selection online or in stores for comfortable, casual everyday wear through dressy going-out looks.
Key Benefits:
- Basics and fashionable teen styles for low prices
- Intimates, swimwear, activewear, jeans, tops and more
- Extra 15% off sales for student discounts
- Free shipping on orders $50+ with free returns
12. Boohoo
Boohoo is a UK-based fast fashion e-tailer popular for going-out looks. They offer speedy shipping to Italy for under 10€.
It has literally thousands of dresses, tops, bottoms and more designed for clubbing, parties and nights out. Their clothes have a trendy, sexy vibe.
In addition to women’s clothing, it also carries menswear, childrenswear, accessories, shoes and beauty. Super affordable prices and constant sales make this shop dangerously addictive!
Key Perks:
- Fast shipping on latest trend styles
- Going-out dresses and tops updated daily
- Boohoo Premier for unlimited next-day delivery
- Sitewide discounts up to 80% off
13. Rosegal
Fast-fashion e-retailer Rosegal provides super affordable, stylish clothing, dresses, swimwear, shoes, accessories, beauty products and more. The China-based site ships worldwide, delivering the latest fashion direct to your door.
For budget-conscious shoppers who love saving money, it makes stacking your closet full of cute clothes and accessories easy. The incredibly low costs appeal to young customers wanting to maximize their budgets.
Why It Worth Browsing:
- Dresses, tops, bottoms, shoes under $15
- New arrivals daily with 1000s of items
- Everything ships direct from warehouses
- Sitewide promos with 70-90% off sales
14. Bershka
Owned by the same parent company as Zara, Bershka brings fast-fashion to young audiences with a fun, bold style. Shop trendy tops, jeans, outerwear, dresses, activewear, swimsuits, shoes, accessories and more to create head-turning everyday looks and hot nightlife outfits.
Their affordable pricing on of-the-moment styles attracts young women wanting to dress to impress without overspending. For casuals or dressy pieces, this clothing website makes the latest trends accessible.
Key Advantages:
- On-trend fast fashions at low costs
- New arrivals constantly updated
- Bold, eye-catching clothing and accessories
- Free shipping, hassle-free returns
Conclusion
For young women who love hunting for cute, budget-friendly styles, Brandy Melville is a popular stop. But if you’re looking for fresh fashion inspiration from similar affordable brands, these 14 Italian clothing stores like Brandy Melville offer stellar options.
Whether your tastes run more mainstream, boho, edgy, girly, or trendy, you can find chic tops, dresses, bottoms and accessories for low prices from retailers like H&M, and more.
Update your wardrobe affordably to stay on top of the latest casual, everyday styles as well as cute picks for parties, clubs and events. Why overspend when these Brandy Melville competitor brands serve up amazing fashions everyone can access?
With online shopping and student discounts, you can conveniently browse trendy clothes and essentials while staying on budget. Take time exploring new go-to stores for the coming season. Happy affordable, fashionable shopping!
Brandy Melville Competitors – FAQs
What age group shops at Brandy Melville?
Brandy Melville targets the youth market, especially trendy girls and young women ages 15 to 22. The casual, effortlessly cool California style resonates with teens and college students on a budget.
What makes Brandy Melville so popular?
Brandy Melville built a following among young women by offering cute, hip fashions and basics at affordable prices. The laidback styles like oversized graphic tees, cozy sweats, and denim shorts reflect West Coast casual culture. Limited quantities and new releases keep shoppers coming back frequently.
Where are Brandy Melville clothes made?
While Brandy Melville started in Italy, their clothes are mainly manufactured in China and Bangladesh to keep costs down. Some collections are made in the USA, Italy or Portugal.
Does Brandy Melville run small?
Yes, most Brandy Melville clothing runs small as they cater to a slender build. Their “one size fits most” tops, bottoms and dresses fit women sized XS-S. Larger or curvy shoppers may struggle finding pieces that fit comfortably at Brandy Melville.
Is Brandy Melville fast fashion?
As an affordable clothing retailer constantly releasing new collections, Brandy Melville fits under the fast fashion category. New inventory shipments arrive frequently so the selection is always changing. This model allows lowering costs to provide cheap, trendy clothes.
What should I wear to Brandy Melville?
Brandy Melville stores have a laidback vibe, so most customers wear casual basics like leggings, jeans, graphic tees, sweatshirts, sneakers or sandals. You’ll blend right in wearing comfy, everyday clothes.
