How is Webinars Working? The Ultimate Steps for Marketing your Webinars

The full guide for Webinar Marketing

While webinars have been around for a number of years, with the consistent rise in the popularity of video content in marketing, the way to go is web presentations.

Read along to figure out what webinars are, their key advantages, and how to build them since you’re new to webinar marketing.

So what is a webinar about?

Webinars are video presentations, seminars, or lectures that are broadcast online, typically through software for webinars. Usually, these online activities are interactive, business-related and enable you to share your experience virtually to everyone in the globe.

Online conferences and seminars are a fully engaging form of marketing and can be used as a tool for building relationships or for establishing authority. But the prospects are infinite. When you’re part of a remote team, you can also use webinars for internal staff meetings.

It is so much better to schedule a webinar than to arrange a conference or lecture in real life. Mainly because to accommodate a large number of participants, you don’t need to have a huge stadium. You can invite guests from all over the world to come in real-time, and you can capture the webinar and give them a recording later if they can’t participate live.

What attributes would a webinar have?

Oh, you know what webinars are like. Why do you need webinars?

The key reasons you should host a webinar are here:

Firstly, they help you to create a list. In your database, every registered user is a new contact.

Online seminars identify you as a professional, a trustworthy and credible source of knowledge in your field. They allow you to share your target market with your skills. You can provide answers to their issues directly, which can clear up their questions about your product.

They will serve as useful content of which you can share with your audience later, if you capture your webinars.
..People are showing an interest in what you give by registering They become eligible leads, making it easier to manage and transform them.

In a ‘fun’ way, they will help you train and onboard fresh employees. It is often best to illustrate significant issues by talking than writing a long message.
Each web session you conduct offers you many opportunities for branding. You create brand awareness with webinars and develop the voice of the brand.

When onboarding and educating our new staff who are joining our remote offices, we also use them locally. They were excellent for sharing information, particularly given the fact that you can later record and reuse the material.

Types of Webinar

You can use several kinds of web seminars to accomplish specific goals or to adapt to the needs of your audience and your business. Here are some of the most common types of content and strategies you can use during your webinar marketing campaign during virtual meetings and planning. The most common forms of webinars, defined by the objectives you can accomplish with them, are followed by them.

Content types for the webinar

The virtual presentation itself should include corresponding educational visuals if the aim of your webinar is to teach your viewers, and presenting what you want to express in presentation slides is the easiest choice.

Here’s how we do it with webinars on our blogs:

A fast tip: All the relevant “technical” details should be included in the first slide of your slideshow, how long the webinar will run, if it will be filmed & submitted to students, and the video seminar agenda.

Of course, there’s more to making an interesting show. Read this article on how to create a webinar presentation.
Read this article on how to create a webinar presentation.

Video Live

If you want to develop deeper relationships with your clients or to hold a team meeting, creating a web seminar in a live video format is perfect. It is very special, and in a professional way, you can show the “human side” of your company. If you’re making a video presentation of a physical product, this kind of webinar might also be useful.

Chat with Text

Your viewers will use the chat feature to ask questions or answer your questions while conducting a webinar. As you provide real-time answers to their issues, it strengthens the connection between you and strengthens your authority. The relation is made deeper by people feeling seen by you and builds a bond that keeps the clients coming back for you.


To help analyse more complicated subjects, you can make use of the whiteboard. You can help your readers follow your thinking process by drawing on maps, pictures, or mapping out different ideas from scratch.

Simple tip: Do not hesitate to collaborate when illustrating concepts on whiteboards during the web conference.

A pre-recorded webinar

If you have to do a virtual presentation over and over again on a particular subject, or you may even have to do it consistently. You may use a webinar that’s pre-recorded instead. If you are doing a webinar with a guest speaker who can not arrange a meeting at the time that best suits your audience, this choice is also useful.

When you have a prepared slideshow, all you need to do is, once the webinar has begun, tap the play button. You should run the chat and answer their questions live while the pre-recorded webinar is running, to ensure that the video presentation stays personal and the audience is satisfied with the experience.

This is a common practice among SaaS businesses who frequently need to run product training webinars for their new clients.

Sharing of screens

There is no great option to do it than sharing your desktop when your topic requires demonstrating several step-by-steps in software or online. The participants will now be able to see what you do and follow along perfectly. This format is particularly useful when embedding the software with new users.

If you have built your presentation in a non-standard form, for instance, using Prezi, you can also use screen sharing. As these are not dependent on slides, sharing the screen with your viewer is the best way to show them.

The same happens if you are sharing different apps or files like spreadsheets instead of using one presentation. You can share your desktop and jump between various apps freely, rather than taking screenshots and adding them to your presentation.


The polling tool is something that can include stats and details which are not available anywhere else for you and your audience. You can either customize it to be formal or informal.

Types of Webinars for various purposes

1. Educational Services

If you’d like to teach your readers about the area where you’re a skilled, one of the most powerful ways to do it is through webinars. It’s safer to use well-prepared slides or a whiteboard video to run an educational webinar since it utilizes the visual capabilities of webinars.
Also, and do not be shy about asking external specialist speakers to work with you!

2. Webinars for Products

Transform your regular event-goers into webinar participants when you have a great product to present to a lot of people. You should give them a comprehensive presentation that addresses their questions, including every detail. You inform the participants and get their attention to your product when running a product webinar, so you can develop your leads and even transform them into real customers, making a sale. This enables you to gather the feedback you need about your product or method.

3. Onboarding User

If your business provides apps, you will gain the most from an onboard webinar for customers. Ensure the skill set is as smooth as possible by hosting new users, for instance, once a month, to participate in a webinar that you regularly run for newbies. Run a webinar for users onboarding using a screen sharing system.


4. Training of the staff and team meetings

This is useful for your organization to operate webinars for conversion. But when you have a remote team or a team too large to fit together in a hall, that shouldn’t stop you from using webinars for team meetings and training your employees.

5. Lead generation and list building

Rely on one individual you’d like to draw as you advertise your webinar through various platforms. They will trust you with their email address when they enrol, and that’s the starting point. You can obtain valuable and interesting leads on which you can meet up and later grow them into conversion. With the support of marketing funnels, you can hold paid and open webinars as well.

6. Retention of clients and nurturing

Although it may be nice to organize motivational webinars to draw new customers to the brand, it is just as useful for developing clients on board. To keep them coming back, the personal relationship you create along the way is key. They will keep track of the latest products and releases using such webinars. It’s also a perfect chance for your customers because you’re more approachable than ever to ask crucial questions.

How to run a Webinar & Best Practices Webinar for you

Here are a couple of webinar ideas and steps to take if you’re wondering how to start making webinars.

1. Pick the correct thread, title and layout

Dream about the goal of your webinar would be.

Is it about generating leads, increasing the list, selling a commodity, or getting new users onboard?

Next, focus on the topic. What is the most significant information you can share in an hour or so with individuals? Whether you’re looking for ideas for the content of your webinar, you can decide to run through the stats of your other content to see what drives traffic to your site, and what your viewers have interest with. A greater commitment would undoubtedly be assured by this move.

Try to be accurate. This lets people realize what they’re going to sign up for, and it also helps you with the SEO of your homepage. Consider calling it with a question such as,’ How to generate a sale for a webinar? Free webinar with an influencer in the industry’ If it’s a webinar targeted new individuals to the topic or experts, describe it. It would save you from many negative views, such as “I knew that already” and “It would be too complex; first of all, I need to know the basics.”

Choose to use a format that would serve the needs of your webinar when you’ve agreed on the topic.

2. Select the presenters & team

You’ll have to choose a skilled presenter while preparing for a webinar. This should be a person who knows the topic, is not afraid of speaking to the public and answering tough issues, has good charisma and is at least a little resistant to stress. Of course, there should be more than one presenter for your online seminar.

Instead, you may select an assistant who can handle the chat and possibly answer some of the questions from the audience as the speaker continues with their presentation.

They may also ask anyone (or a few people) to take proper care of the technical aspects of your webinar once you have identified excellent people who can produce the content of the webinar (make sure the Internet connection is good enough and that you can be heard and, if required, seen)

3. Plan out the content

Planning is important if you want to build an online seminar that is engaging from beginning to end.

The best and most memorable are webinars involving the presenters running through subjects in confusion and stumbling. It can deliver on your pledge if you schedule your webinar correctly, and have the perfect amount of material for your audience to consume.

The Outline

This shouldn’t be difficult to build an outline when you know the subject and intent of your online seminar. Note that it takes between 40-60 minutes for the typical webinar, so that’s the normal duration you’re going to deal with. Build a storyboard first if you’re making a pre-recorded webinar, much like a film director would.

The layout

To hold the participants until the end, the material you include in the webinar should be engaging enough. In the beginning, you can also taunt a bonus to create encouragement to keep them watching. Then, if that’s part of the intent of your webinar, it could naturally lead to a paid offering. For this, there is an 80-20 rule: make the webinar 80 per cent solid content, and for the remaining 20 per cent, you can promote your product.


Often begin by welcoming attendees. Ask them from where they’re joining you, and you’re going to create instant interaction.

Make sure that the participants are in the right place to be, by deciding who will gain from the online seminar. As well, introduce not only your webinar topic but yourself. To prove you’re trustworthy and keep it brief, begin with a relatable story.

Try to always save a little time for a Q&A session at the end. In the beginning, mention it so that the participant can have time to consider the questions they want to raise.

How long is a webinar supposed to be?

Webinars last from 30 minutes to an hour, in most instances. 60 minutes is enough time to have a 45-minute presentation and leave space in a designated Q&A session to answer questions that the audience will ask during the webinar.

But, the length of the ‘natural’ webinar is not set in stone. Go for it if you have well-structured content that will take you more than an hour to present. You can make it a webinar on-demand if you have only a short presentation, TED Talks style, as viewers prefer to engage when it’s live with longer video content.

4. Prep the tech & environment

Ensure you have a camera (a functional laptop camera is great enough) or a working microphone with settings adjusted to the area you are in before you run a webinar. Speaking of which, pick a set for your webinar. It could be your office or even your master bedroom, but keep it respectful and guarantee that during the webinar no one interrupts you. It can throw you off guard and interrupt the participants’ concentration.

Check if your Internet connection is secure, please ensure your laptop charger is plugged in, or that your machine will not start updating itself, to minimize the chance of any miss-ups.

And without saying, it’ll go. Don’t even have any unwanted tabs running on your browser if you’re going to be sharing your monitor, and probably clear your desktop.

Also, it’s best to sign-in 20 minutes before the scheduled meeting to the webinar room to check if all is running smoothly.

5. Attend other webinars in advance

Even if you’ve never attended one yourself, it is difficult to imagine how to plan for such an event. Try a few seminars with skilled hosts and register now, such as business influencers. Write lists of everything you find interesting, beginning with the landing page of the webinar, to the way the speaker talks. Through your own planning, see what you can implement.

6. Planning the webinar

What is the right time for a webinar to be run?
That ‘right’ date and time is difficult to identify. However, the rule of thumb is to schedule a webinar for mid-week, Tuesday to Thursday (with Tuesday as the winner). It is much more likely that the other days will have people on leave. Some users are only going to commit to one weekly webinar, so you’re going to be competing with other players in the market.

Although you can believe that people want to attend web seminars in the afternoon, it’s not entirely accurate when they’re off work. Some figures indicate that 10 a.m. is the time most individuals choose to attend webinars. Hey, or 11 a.m. Bear in mind that you’ll still have visitors from various time zones, and you might even have to sacrifice some sleep for hosting if you’re very far away from your intended audience. And, try not to schedule lunch hours for your lecture.

When promoting your video seminar, mention that it will be recorded even if they do not participate and that they will obtain the recording later, people will understand that it is worth signing up.

7. Help in promoting your webinar

You need individuals to enrol for it in order to run an online presentation. It’s not just the material that helps them to record, it’s how you encourage it. The way to go is to combine distinct digital marketing instruments.

Landing Pages for Webinars

With either an invitation, build a landing page that will allow individuals to register and tell the viewer what they need to know accordingly.

Write a brief version describing the topic first. What the participants can take away from it is highlighted in a few pointers. “Then place a registration form where your followers enter their name and email and complete it with a clear CTA button. It should be enough to use the word “register.


Do not even forget the hosts introduced. It’s a nice touch that will lay the groundwork for your newly-constructed relationship.
And you should never miss the last step, highlighting the date and time of your webinar (especially the timezone if you are expecting users from all over the planet ).

An illustration of a webinar registration page that we used for one of our webinars is given below.

In this article, you can find some more fantastic landing pages for the webinar.

Banners, popups, commercials
At least a week before the scheduled date put a banner on your website or blog in a noticeable spot. Again, the CTA button is of the greatest priority, using phrases such as “save your seat” or “register now” to establish a sense of urgency. Link it to your landing page.

If you want a faster way to get people to register, you can advertise your event in pop-up forms on your webpage.
Start advertising where the people are. If you understand that social media such as Facebook or Twitter are the primary means of communication for your audience, create social ads that lead to the registration page.

To spread the word

You can use it for your benefit and spread the word because you have great followers on social media such as Twitter, potentially gaining new followers all along the path. Develop a unique hashtag that will engage you before, during and after the seminar with the attendees and allow you to connect with them.

Share links and tease out the content of the presentation. Or, just before the start of your online lecture, state that it is about to begin when scrolling their feeds, the viewers will be notified of it in real-time.

Invitations via email

The webinar can be used as a way to compile your list. Although, what about the people who are on it already? Seize the chance by email and invite them to your online seminar.

Initiate with a line on the topic. Consider mentioning it first, in brackets, like this, to make clear what you’re promoting:

Whether you are partnering with an industry specialist, don’t hesitate to drop names here.

Do not only convey the information in the file and repeat the subject of the webinar. Answer the technical challenges of your customers and tell them how the webinar can help. You should only jump into the specifics and write about the basic schedule, the date and time, how long it will last, and how to enroll.

One more time in a minute, I’ll touch on the topic of emails, but in the meantime, everyone can definitely check out our tutorial on how to craft perfect emails for webinar invitations.

9 Simple Steps, how and where to promote your webinar
Would you like to ensure your next webinar will be a great achievement? Promote it with 9 simple steps. You will find our best promotion tactics for webinars in this guide, plus tips on how to sell more of your online presentations.

7. Trying to practice

Without adequate training, you shouldn’t rush into the first webinar, expecting to improvise. Yeah, being versatile is an advantage in your presentation, but practice and practice in the days leading your seminar to make it compelling, knowledgeable & smooth and sound. Also, with the webinar program, you are going to use, everybody on your team should have a bit of first-hand experience, so it’s nice to do a dry run with everyone participating.
Keep the scenario free from last-minute tweaks and changes. Usually, they make it all a little messier and create unwanted tension.

8. Send out reminders

There are still more emails you can send than just invitation emails, as I stated earlier.
On average, your webinar is attended by just about a third of the people who have enrolled, so you really should make sure they do not forget to join you.
Once people have signed up for your event and left you their email address, first of all, you are supposed to thank them for joining.

Secondly, inform them of the presentation that is coming.

Marketers typically accept that a week before, an hour before, and 5 minutes before are the perfect times to send event notification emails.

Encourages the registrants to note the date in their calendar for the next week before it begins.

As well as the email sent 5 minutes before the webinar induces such a sense of urgency that the highest number of participants are paid.

It’s important to sound both professional and personal in these emails. An email from Irek Klimczak is one of my favourite examples. “In the tag field, it asked a question: “Can you make it today? ”. This line alone yielded unexpected results for him. It developed an open 42.41 percent and a click-through rate of 3.67 percent and increased the 5 percent rate of registrants-to-attendees. A fair number of personal responses were also received.

9. Run an online webinar

Time to host it. Get ready and know the number of attendees you’re going to deal with.

Hold a cup of tea nearby. Now, concentrate on the intended agenda and go through it. Never let anything disrupt you – you’ve got just about an hour and there are several people excited to hear from you. Oh, good luck!

How and when to record a webinar?

To refurbish it later, you may want to record your webinar (please, mention the recording to your users before you start). If so, you can find out if the menu has a ‘Rec.’ button in the webinar space. Then, after a press, the recording is normally saved as an mp4 file. Often, please ensure you don’t surpass the limits of time.

Consider using on-demand webinars to make your webinar accessible to new leads at any time, anywhere, even long after it has taken place if you’re comfortable recording webinars.

Webinars On-demand
“If you know you’re going to host a webinar so well that it can be marketed and generate leads long after it has ended, then you should start using “on-demand webinars.

The right approach to expanding the shelf of a live webinar is on-demand webinars (evergreen webinars, or webinars on demand). There are almost no time-zone limitations for such webinars, there is less manual labor, greater opportunity for interaction, but they’re an ongoing & automated form of list building. What isn’t there to love in this one?

10. Follow up!

You need to follow this up, now that the webinar has finished.

Be sure to submit the recording to those who have registered but could not attend if you were recording the webinar.
It doesn’t discourage them from becoming useful leads if the participants didn’t make a purchase. They might need more data.

Seek feedback. You might use it to boost your webinar efforts in the future. To continue the training process, use them as additional resources and direct them through the sales funnel, transforming them as a result.

How and when to make it more exciting for your webinar?

To make a speech or presentation extremely compelling, there are several tactical strategies, but webinars offer you more (and completely different) choices to get the users interested and listening.

During your webinar, here is how to engage the audience:

Making your waiting time more interesting

Salute the attendees. Indicate that you will wait a minute to turn up with the other participants, or ask the participants where they come from, what business they are in, etc.

Start by presenting yourself in a meaningful way
The participants recognize that you are an expert (they would not register otherwise), please make sure that you show them that you are available so that they can give feedback and relate to them, so that they can empathize with you, resulting in greater engagement.

Act passionately about what you are presenting,
Why should your listeners care if you seem uninterested in what you preach?

Throughout the webinar, make appropriate comments
Don’t just read what is on the slides aloud. Enable yourself to dig deeper in moderation, but for the webinar or your viewers, keep the digressions relevant. A good-ole pop-culture reference is often a good idea or an inoffensive joke;).

Check your audience regularly
Slow down a minute and ask the participants if they understand all you covered so far. Make sure they share what they’re fighting with at this point in a comfortable way.

Respond to questions

Throughout your webinar, people may get stuck in something difficult to follow, and if there is a critical question, answer it along the way. This should give the reader a sigh of relief, and they can hear attentively again.


Get the right people around

Occasionally you find it difficult to keep up with a lot of webinar students’ questions – this is why you ought to have a specialized moderator. The chat should be regulated and its course professionally guided.


Also, if the element of surprise, the slight change in tones and the additional skilled person to learn from during your webinar will certainly attract the public’s attention!

Questionnaire ’em!
Keeping the webinar interactive is not enough to answer questions – activate the minds of your audience by spending a few minutes at a pop up contest during the webinars. Share the responses immediately or get them to stay until the end!

Seek reviews from your audience
This would have two key advantages – it can get people actively interested in comments and also provide information about items that can be changed or great for the future (bonus support: positive webinar feedback will make your day!).

How can a paid webinar be created?

Free webinars are a perfect way to raise awareness of brands, produce better guidance, deliver a deal or even host a meeting. But maybe you want to acquire something else from a webinar and are confident that you are worth investing in the information or expertise you will learn. wYou host a paid webinar when it’s time.

Please note that your customers desire more than a free from a paid webinar. Try to stay away from the sale of your participants while hosting a paid webinar. In addition, a “thank you email” will be appreciated later on.

On what are you using webinars for?
So, now that it’s time for your thoughts to be heard-what are you going to use webinars for?

In the comments below, let us know!


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