The office is in a panic because your webinar begins within an hour and your host is down. Sounds familiar with this?
Hosting a webinar can be a frustrating experience, but you can do a lot of things to succeed.
We will look at nine tips in this post to see if you have no hitch at your next webinar.
The use of webinars is growing and 60% of sellers use webinars as a method in content marketing.
Webinars are an excellent choice if you are trying to generate high-quality leads, increase brand recognition and increase your understanding of your goods and services by 74%. Webinars also provide cost-effective alternatives to personal events and help you create stronger ties with current and future customers.
Webinars also encourage you to demonstrate your know-how and authority in your industry.
1. Choose a recognized webinar
First of all, the choice of a webinar platform you can trust is important.
World-famous webinars make registering people simple and encourage several ways for people to access your webinar. Some people may, for example, view your webinar from their laptops, while others might wish to join their mobile or phone applications.
Some webinars are often loaded with distracting ads and have a limited number of participants.
All these are things to take into consideration when picking a webinar that works for you.
We use GoToWebinar to help us handle your registration, send e-mails and provide top-of-the-range webinars on WebFX. Adobe Link, WebEx and AnyMeeting are other webinar hosting sites.
2. Select the correct time and day
It is also important to host your webinar for the maximum number of participants over a day and a day.
The best time for your company depends on your target population but the latest WhatCounts survey shows Wednesdays and Thursdays as webinars are usually full of catch-up and last-minute activities on Mondays and Fridays.
Google Analytics also allow you to decide from which parts of the world most traffic is generated and to choose the time that works best for those time zones. You won’t want to hold your webinar when it is midnight, for instance, if much of your site travel is from the UK.
Note that you can still host your Webinar on multiple days and times and compare your attendance rates in order to see what works best for you.
3. Using the right gear
You can create or interrupt your webinar by using the equipment.
Rather than depending on your laptop or computer’s built-in microphones to ensure that your presentation is clearly understood by your audience, use headset microphones or fixed telephone lines.
It is also a safe idea to have your device backup and battery replacement for your equipment in the event of technical problems. You will need to print extra copies of your slides so that if you have a glitch you won’t miss a beat.
The right equipment will improve your webinar efficiency and guarantee a better experience for your participants.
4. Promoting the webinar
You must advertise the event in advance in order to optimize your webinar participation.
Begin by developing an enticing landing page that introduces the subject and speakers of the webinar, highlights the date and time and sends direct calls for people to sign up.
You may also invite people to participate online via the webinar on your social media reports and create a catchy hashtag. You can also post a short video to show participants what they can expect on the webinar day and to create a blog post which provides a preview of your webinar.
In addition, on the day of the webinar, you should send an email that offers a direct connection to the case. You can also send multiple emails recalls.
5. Select a topic your audience is interested in
If you selected a subject that your audience is not interested in, it will be very difficult to encourage people to participate in your webinar, let alone.
It is important to concentrate on the particular concept that resonates with your audience when selecting a subject. Pick it up and cover a section quite thoroughly when your idea is large. A detailed webinar on a given subject is much more helpful than a broad overview.
If you educate them about a product, service or significant trend in your company, you must give participants value by communicating clearly your message and providing them with practical advice.
It is also necessary to ensure that your presentation is attractive visually. The use of several pictures and the introduction of one subject each can help to alert the audience and to keep your presentation engaging.
6. Encourage participants
Don’t forget to engage your audience during your webinar while you can concentrate on your script.
You can provide valuable input to your audience so that every 4-5 slides ask them questions and engage in interaction. At the end of your presentation, you can also leave plenty of time to answer your questions. You can add 45 more at the end, for instance, if your webinar takes 45 minutes.
Some webinars can also be incorporated into your presentations with polling functionality.
7. Practice, practice…
Practice the webinar many times to make sure it all goes on live without hitching.
Rehearse your talk a few days before the event to ensure that all your equipment works properly and that all unwanted programs are closed that may slow down your computer.
This will help you diagnose and remove potential problems and create faith in your ability to produce a stellar webinar.
8. Monitor the participants
Follow up with the event participants after the webinar and send them an email to thank you for joining them. You may also seek input from them and assess their experience.
Also, ensure that people who have registered but were unable to attend the webinar are sent a record.
Freebies and webinars may also be offered to inspire people to join the business or participate in a potential webinar.
9. Analyze the job
Congratulations, a webinar has just been hosted!
Go back and analyze the case. Now.
You can evaluate your recording and webinar output using in-platform metrics. You should also meet with speakers and team members to explore what has gone well and ways where you can develop.
You may also include reviews from your audience and make improvements to your webinar to ensure even greater success with your next webinar.
If these tips are helpful, register for WebFX blog alerts, which are full of the latest marketing insights.
And let us know if you have any hosting tips. And let us know. We would love to hear from you!